Mercedes Swipe your ride

Overview

As part of the Mercedes-Benz Golf Trophy finale in Austria, we collaborated with our close creative partner Marvin Balonier to develop a playful social media asset for Mercedes-Benz Austria. The idea: let users swipe their way through a lineup of powerful AMG vehicles—only to land unexpectedly on a humble golf cart.

Challenges & Approach

The challenge was to create an engaging short-form piece that balanced premium visuals with humor. Together with Marvin, we developed and produced the entire video—from concept and visual design to motion graphics and final compositing. The result was a seamless swipe effect optimized for mobile, designed to entertain while staying true to the brand’s tone and the event’s golf setting.

The Result

“Swipe Your Ride” became a standout moment of the campaign—combining slick visuals with a clever twist that resonated with viewers on Instagram and beyond. While our involvement came via Marvin and not directly from Mercedes-Benz, the result is a perfect example of how strong partnerships lead to bold, on-brand content.