Bosch Break-By-Wire

Overview

We were commissioned by Bosch to document the development and testing of their groundbreaking brake-by-wire system on a frozen lake in Sweden. The goal was to create a visually compelling film and supporting content that not only showcased the innovative technology in action but also told an engaging story about the engineers behind it.

Challenges & Approach

Filming in extreme winter conditions while capturing the precision of a high-tech braking system posed logistical and creative challenges. Our team worked closely with Bosch engineers on location to choreograph dynamic driving scenes, capture authentic soundbites, and integrate cinematic storytelling techniques with technical accuracy.

The Result

The final film blends emotional storytelling with engineering excellence—highlighting Bosch’s innovation through a combination of sleek visuals, drone shots over icy landscapes, and intimate interviews. The video was featured across Bosch’s press platforms and social channels, reaching a wide audience and reinforcing their position as a leader in automotive technology.