Mercedes AMG
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DIRECTOR
CINEMATOGRAPHER
CLIENT
YEAR
Julian Schoenbohm
Leo Wies, Julian Reith
Mercedes Benz Austria
2022
Overview
To celebrate 55 years of AMG, we joined Mercedes-Benz Austria to document the AMG Days 2022—a multi-day driving event dedicated to performance, design, and the passion for driving. Our goal was to capture the intensity, emotion, and atmosphere of this milestone celebration—from high-speed track action to authentic community moments.
Challenges & Approach
Capturing powerful vehicles in motion required a production setup as dynamic as the event itself. We combined ground cameras, gimbals, and FPV drones to create immersive visuals that put the viewer right in the middle of the action. The use of FPV technology allowed us to follow the cars with cinematic precision, especially on the track, adding an adrenaline-fueled perspective that conventional cameras couldn’t deliver.
The Result
The final event film blends high-octane storytelling with sleek visuals and dynamic drone footage. From engine roars to sweeping fly-throughs, the video captures the spirit of AMG and its community—shared across Mercedes-Benz Austria’s digital platforms as part of the official #55YearsChangingTheGame campaign.
Other works