Crunchips

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DIRECTOR

CINEMATOGRAPHER

CLIENT

YEAR

Cedric Tippl

Julian Schönbohm

Headraft

2023

Overview

Together with the creative agency headraft, we produced a dynamic campaign video for the launch of an interactive AR experience developed for Crunchips. The centerpiece: a mobile-activated AR prize wheel, which users could access by scanning a QR code directly from the chip bag—bringing the chance to win directly into their physical space.

Challenges & Approach

Our task was to translate a digital, app-based experience into a high-energy launch film that instantly made sense to users. We combined bold visuals, fast cuts, and playful set pieces to show how the AR wheel pops up right in the middle of your room. Working closely with headraft, we matched the film’s style to the target audience—loud, colorful, and fun—while clearly demonstrating how the application works.

The Result

The result is an energetic campaign video that makes an innovative AR feature feel accessible and exciting. The collaboration with headraft led to a bold visual asset that supported both product promotion and user engagement—bridging the gap between snack and screen with a simple scan.

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